The word “couture” in the current fashion climate has found itself virtually without meaning—a frustratingly morphing term that now implies exaggerated elitism more than anything else. What never changes, however, is the essence of the word, which suggests bespoke creation and attention to detail (it stems from the Old French cousture, or “sewing,” and before that from the Latin consutura: “to sew together”). It is a rare and beautiful thing when a young designer comes along with the intention to keep those basic intentions at heart.

Pedram Pasha Taheri, the designer behind the brand Pedram Couture, has managed to break through the concrete barrier of gown culture by embracing couture’s core principal of exhaustively careful construction.

After growing up in Iran, emigrating to the United States after his father died, and now living in New Orleans where his Atelier is also located, the designer has uniquely mastered the evening wear and bridal “X” factor, honed them, and developed them into an aesthetic all his own.

The word “couture” in the current fashion climate has found itself virtually without meaning—a frustratingly morphing term that now implies exaggerated elitism more than anything else. What never changes, however, is the essence of the word, which suggests bespoke creation and attention to detail (it stems from the Old French cousture, or “sewing,” and before that from the Latin consutura: “to sew together”). It is a rare and beautiful thing when a young designer comes along with the intention to keep those basic intentions at heart.

Pedram Pasha Taheri, the designer behind the brand Pedram Couture, has managed to break through the concrete barrier of gown culture by embracing couture’s core principal of exhaustively careful construction.

After growing up in Iran, emigrating to the United States after his father died, and now living in New Orleans where his Atelier is also located, the designer has uniquely mastered the evening wear and bridal “X” factor, honed them, and developed them into an aesthetic all his own.

Currently, Pedram has three exquisite haute labels in his expanding couture collection. Pedram Couture now fashions bridal couture, evening wear and ready-to-wear, the newest addition to the Pedram Couture collection. With the introduction of the new Ready-to-Wear collection, a collaboration between Pedram Couture and Want My Look, Pedram has made his high quality design and fashion accessible to the everyday woman who likes to look amazing without having to spend the fortune required to dress couture.

Among the multiple arms of his budding empire, he has managed to shape a contemporary perspective on the traditional, in a genre of fashion that grows stale all-too easily.

With time, Pedram Couture gradually adopted a social media community of “seekers:” women with highly visible personas (most notably a dedicated clique of high-profile stars like Paris Hilton, Ariana Grande, Teyonah Parris, Sanna Lathan, Kristin Cavallari, Arden Cho, Gretchen Rossi, Lucero, Lisa Edelstein, Nene Leakes, Ashanti, Christina Milian and….) who began taking to social platforms to seek out Pedram pieces and subsequently displaying them to their audiences.